Corporate Training:
SEO, Social Media, PPC and Web Analytics
Search Engine Academy Northwest can customize a training program for your organization.
Overview
- How Search Engines Work and Benefits of SEO: 30 minutes
Optimization
- Step One – Keyword Research: 60 minutes
- Step Two – Writing Content for your Visitors: 60 minutes
- Step three – On-Page Optimization: 60 minutes
- Step Four – Getting your pages found by the Search Engines: 30 minutes
- Step Five – Monitoring Progress – Beginning Web Analytics: 45 minutes
- Step Six – Working in Ranges of Pages: 15 minutes
- Advanced Keyword Research: 60 minutes
- Video Optimization: 30 minutes
Content
- Creating Unique Selling Propositions: 30 minutes
- Writing Effective Sales Copy: 30 minutes
- Blogging: 60 minutes
- Usability Issues: 30 minutes
- How To Stay Out Of Trouble With The Directories: 30 minutes
- Creativity and Brainstorming for your website: 60 minutes
- Article Writing and Marketing: 60 minutes
- Press Releases and SEO: 30 minutes
- Information Architecture: 60 minutes
- Duplicate Content Issues: 15 minutes
Technical
- Internal Linking Strategies: 30 minutes
- External Linking Strategies: 60 minutes
- Working with Database Generated Sites: 30 minutes
- How to Stay out of Trouble with the Search Engines: 30 minutes
- Schema.org and SEO: 60 minutes
- Site Technical Issues: 30 minutes
- Natural Language Processing: 15 minutes
- Personalization of Search: 15 minutes
Analysis
- Google Analytics Advanced for SEO: 60 minutes
- How to use Webmaster Tools and Sitemaps: 30 minutes
- Competitive Intelligence for SEO: 30 minutes
Google
- Google Penguin Updates and Issues: 15 minutes
- Google Plus: 30 minutes
- Google Authorship: 30 minutes
- Google Webmaster Tools: 30 minutes
- Google Panda and Penguin Rollouts: 30 minutes
Additional Online Marketing Topics
- How to Leverage Local Search: 60 minutes
- Social Media Marketing and Optimization: minimum 90 minutes
- Pay Per Click Advertising: minimum 90 minutes
- Mobile Search and SEO: 30 minutes
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