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The suggestions listed below are a sampling of what you will learn when you join us for a search engine optimization workshop. Did you know there are over 15 on-page factors to consider when optimizing your site? Get the whole picture. Register today.

Description Meta Tag

Your description meta tags should be around a maximum of 150 characters, including spaces. In your description, use your keyword phrase prominently and develop a description of the page using important keywords that are actually contained within your Web copy. Mix in a little creativity but ensure that your description reads very clearly and also contains a reason to take action.

Title Meta Tag

Keyword prominence is important in your title tag. It should be around 8-10 words or less (Maximum of 75 characters, including spaces). Also remember the value of moving benefits into the Title tag to create a compelling title that reads well and satisfies the searcher's initial query.

Content Freshness

How fresh is the content on your pages? Adding new article pages to your Web site on a regular basis will help improve your rankings in the search engines because you are adding fresh content. You get more relevancy for "content freshness" than you might think. Make a commitment to regular updates and additions to your Web site and keep an eye on search engine visiting frequency.

Link Text

Are you using link text that contains your keyword phrase on every Web page?
In other words, if your Web page is optimized for "English Bulldog puppies,"
are you using English Bulldog puppies as link text somewhere on the page? What could you be linking to?

• An additional page on your Web site with more information about English Bulldog puppies;
• A product page where you're selling English Bulldog items;
• A page containing pictures of English Bulldog puppies;
• And Yes, you could be linking to another site, but only if you want to send your customers away from your site.

Strong Calls to Action

For effective search engine marketing, you need more than just top rankings. Remember to include strong calls to action to compel a response from the reader.

But also remember that people often skim over the content if the same type of terminology is repeated over and over again. Practice new ways to describe your "call to action" so that it delivers value and does not get ignored. The same is true when describing a special bonus or a guarantee. Work to make your "calls to action" memorable. Make them stand out on the page.

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