Corporate Training:
SEO, Social Media, PPC and Web Analytics

Search Engine Academy Northwest can customize a training program for your organization.

Overview

  • How Search Engines Work and Benefits of SEO: 30 minutes

Optimization

  • Step One – Keyword Research: 60 minutes
  • Step Two – Writing Content for your Visitors: 60 minutes
  • Step three – On-Page Optimization: 60 minutes
  • Step Four – Getting your pages found by the Search Engines: 30 minutes
  • Step Five – Monitoring Progress – Beginning Web Analytics: 45 minutes
  • Step Six – Working in Ranges of Pages: 15 minutes
  • Advanced Keyword Research: 60 minutes
  • Video Optimization: 30 minutes

Content

  • Creating Unique Selling Propositions:  30 minutes
  • Writing Effective Sales Copy: 30 minutes
  • Blogging: 60 minutes
  • Usability Issues: 30 minutes
  • How To Stay Out Of Trouble With The Directories: 30 minutes
  • Creativity and Brainstorming for your website: 60 minutes
  • Article Writing and Marketing: 60 minutes
  • Press Releases and SEO: 30 minutes
  • Information Architecture: 60 minutes
  • Duplicate Content Issues: 15 minutes

Technical

  • Internal Linking Strategies: 30 minutes
  • External Linking Strategies: 60 minutes
  • Working with Database Generated Sites: 30 minutes
  • How to Stay out of Trouble with the Search Engines: 30 minutes
  • Schema.org and SEO: 60 minutes
  • Site Technical Issues: 30 minutes
  • Natural Language Processing: 15 minutes
  • Personalization of Search: 15 minutes

Analysis

  • Google Analytics Advanced for SEO: 60 minutes
  • How to use Webmaster Tools and Sitemaps: 30 minutes
  • Competitive Intelligence for SEO: 30 minutes

Google

  • Google Penguin Updates and Issues: 15 minutes
  • Google Plus: 30 minutes
  • Google Webmaster Tools: 30 minutes
  • Google Panda and Penguin Rollouts: 30 minutes

Additional Online Marketing Topics

  • How to Leverage Local Search: 60 minutes
  • Social Media Marketing and Optimization: minimum 90 minutes
  • Pay Per Click Advertising: minimum 90 minutes
  • Mobile Search and SEO: 30 minutes