Benefits of Attending the Search Engine Marketing Workshops

Learning how to optimize
websites can:

1. Increase the number of visitors who are actively searching for your product or service
2. Help promote your business 24/7
3. Offer increased brand visibility
4. Give your brand a high international profile - for a comparatively low outlay
5. Bring you a higher return on your investment (ROI) than any comparable form of marketing
6. Greater potential for increased sales of your product or service
7. Reduce server overhead for quicker download times through properly validated and optimized files that are smaller and leaner
8. Help sites stay long term in the rankings compared to PPC where costs and outlays are ongoing and unpredictable
9. Make your site more accessible to all users through the implementation of sensible optimization procedures
10. Enable sites to work properly in all W3C-compliant browsers, meaning your site may be viewed by the greatest potential number of visitors
11. Make your site easy for the engines to index and properly categorize
12. Help visitors enjoy a more pleasant user experience
13. Increased job security and job seekers are more marketable

Benefits of attending the Search Engine Academy Northwest Workshops annually

• Changes in the SEM field happen quickly. Students will want to come back on a yearly basis to catch up on what's happening in the industry since the last time they attended a workshop.
  
  
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• Highly advanced students will want to take their learning to the highest possible level by attending at least one Ultra Advanced SEO Symposium a year.
  
  
• We're constantly updating the workshop material as the industry shifts and changes. There will always be "standard" sessions at the workshops, but the techniques involved in those strategies are constantly evolving, and you'll learn about those changes by attending the workshops on an annual basis.
  
  
• If you attend the first workshop as a true beginner, you may be able to absorb only so much. When you come back again, you'll be ready to tackle the more advanced strategies that you'll want to use in your SEO work.
  
  
• Every workshop is different, with different people from different walks of life. We all learn from each other. Plus, attending the workshops annually will help you come in contact with people who are interested in the same things that you are: success on the Internet and you'll be able to learn from their experiences.
  
  
• You may have the opportunity of meeting others who are highly visible and important in the search engine industry. Heavy hitters in SEM are invited as guest speakers and offer you the opportunity to view SEO from several viewpoints.
  
  
• Don't forget that returning students can attend the workshops at half price throughout the current and following year of their initial training!
  
  
• Receive discounts on services and events with each class attended.
  
  
• Also, remember that the workshops and all travel expenses are 100% tax deductible as a business expense, which will certainly help you at tax time!
• If your industry requires yearly CEU's, don't forget that you can earn University CEU's by attending our workshops.
  
  
• And, let's face it -- Search Engine Academy workshops are FUN! Because attendance is limited to 16 students, you get to know each of your fellow students and they become your friends.

Join us at least once a year to keep up with what's happening in the industry and to get to know another group of search engine friends. It’s definitely worth it!